Maze is broader. Wingral is narrower on purpose.
Maze is a full user-research platform — usability tests, prototypes, panels, and more. Wingral does one job: preference testing. You have a decision, you have options, and you need to know what people prefer and why. Everything in the product serves that: a focused question, a choice paired with a reason, and responses organised into themes, minority views, and a recommendation.
No panel, no participant accounts
You bring the audience — your client’s customers, their list, a community, your own network. Respondents open a link and answer anonymously without signing up, which keeps completion high and answers honest. If you have nobody to ask, Wingral will not find them for you, and we would rather say that up front.
What you get
- Focused preference testing, not a full research suite
- No account or install for respondents
- Choices paired with written reasons
- Responses organised into a recommendation
- Free to start, $19/month for unlimited use